A 0→1 mobile experience developed over the span of 3 months.* The work spanned from early-stage market research & product strategy, prototyping, usability testing, and iterative refinement based on user feedback.
*While this project involved collaboration in the research and testing phases, this case study focuses on my personal contributions and design decisions.
User Interviews
Affinity Mapping
Journey Mapping
User Flow
→
Wireframes
→
Visual Design
Final Prototype