DESIGN PROCESS
Full mobile experience developed over the span of 3 months.* The work spanned from early-stage market research & product strategy, prototyping, usability testing, and iterative refinement based on user feedback.

*While this project involved collaboration in the research and testing phases, this case study focuses on my personal contributions and design decisions.

RESEARCHDesk Research
User Interviews
Affinity Mapping
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IDEATION User Persona
Journey Mapping
User Flow

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PROTOTYPING Sketching
Wireframes

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ITERATION Usability Testing
Visual Design
Final Prototype
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