Iterating with feedback...
I synthesized the user testing insights into 4 design priorities that guided the next iteration of the prototype.
Clearer Discovery
Users needed clarity in finding exhibits and understanding routes— adding custom search, clarifying route types, a clearer “Help Me Decide” feature, and enhancing map readability.
Enhanced Planning
Users wanted more planning flexibility such as time, theme, and location filters, standardizing key information (time, location, theme). and route previews before starting.
Stronger Context
Users asked for more contextual information for route selection (exhibit type, events, curated routes) and clearer labels for actions like sharing or saving.
Feature Clarity