Inspired by tradition, OCHA aims to share and preserve the long-standing history and culture of tea consumption and the Japanese tea ceremony practice known as “Sado”.
1. Simplicity
2. Connection
3. Mindfullness
4. Void
These core brand values shapes the brand identity of OCHA. As part of the brand strategy, the core values are communicated through minimalist design to convey a quality yet affordable brand perception and best appeal to a modern audience.