YUA YUA

Editorial Brand Concept Development & Digital Identity


IDENTITY DESIGN  CONCEPT DESIGN  BRAND CAMPAIGN

CONTEXT
Art & Fashion Studio 
Brand ConceptROLE
Visual Design 
Creative Direction

TOOLS
Figma
Adobe CS
Midjourney/Firefly TIME
2025



YUA YUA is workwear for those who redefine work. 
Born underground, YUA YUA first emerged as a small fashion booth in an abandoned mall. What started as a simple, makeshift booth selling vintage pieces has transformed into its own brand, pushing a daring and subversive approach to fashion.

A wardrobe for designers, musicians, architects, and creatives—those who exist between the structured and the chaotic, the corporate and the counterculture. Every collection is a conversation, drawing from industrial landscapes, brutalist architecture, ‘90s Japanese fashion, punk-rock zines, and the transgressive aesthetics of visual kei.







As a part of my creative process, I love putting together moodboards.
Bringing in visuals from art, editorials, fashion, photography, architecture, music, cinema — anything with a tangible form to create a loose visual narrative.








The Style of Freedom
Precision, but with the unpredictability of the underground. Each collection exists as a cultural dialogue—using fashion as both uniform and rebellion. The brand embraces paradox: structured yet deconstructed, refined yet distressed, classic yet unpredictable.






Toronto
© 2026 Drewmore Moonemail   
drewmore.design@gmail.comconnect   
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