OCHA

Specialty Green Tea Concept Identity


IDENTITY DESIGN  CONCEPT DESIGN  PACKAGING DESIGN

CONTEXT
Concept identity for specialty tea brand focusing on Japanese green tea ROLE
Brand Identity
Visual Design TOOLS
Adobe CS TIME
2024



Concept and Identity Design for OCHA, a specialty tea brand focusing on premium Japanese green teas. 
Inspired by tradition, OCHA aims to share and preserve the long-standing history and culture of tea consumption and the Japanese tea ceremony practice known as “Sado”.










The four principles of the OCHA:
    1. Simplicity
    2. Connection
    3. Mindfullness
    4. Void

These core brand values shapes the brand identity of OCHA. As part of the brand strategy, the core values are communicated through minimalist design to convey a quality yet affordable brand perception and best appeal to a modern audience.









Toronto
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