STRÖM

Outdoor Activity & Lifestyle Brand


IDENTITY DESIGN  CONCEPT DESIGN  BRAND CAMPAIGN

CONTEXT
A fresh take on outdoor activity, tech-wear & lifestyle brandingROLE
Brand Identity
Visual Design TOOLS
Figma
Adobe CS
TIME
2025



STRÖM takes a contemporary approach to outdoor and active living. Inspired by streetwear culture and urban lifestyles, STRÖM offers a trendy and unique brand feel in the traditional brand market. 
The name stems from the Scandinavian word for “stream” or “flow”, representing the brand’s functionality-first ethos, emphasising versatility and practicality.






Bold, youthful, and modern, STRÖM inspires a fresh exploration of activewear and outdoor lifestyle. 
The minimalist creative approach speaks to the brand’s value for seamless functionality — represented through visual motifs of movement, contrast, and wideness.











Toronto
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